{"id":44494,"date":"2026-09-28T11:52:38","date_gmt":"2026-09-28T09:52:38","guid":{"rendered":"https:\/\/kip-tape.com\/blog\/kip-named-sachon-top-brand-2026\/"},"modified":"2026-09-28T13:26:55","modified_gmt":"2026-09-28T11:26:55","slug":"kip-named-sachon-top-brand-2026","status":"publish","type":"post","link":"https:\/\/kip-tape.com\/en\/blog\/kip-named-sachon-top-brand-2026\/","title":{"rendered":"Kip\u00ae Named SACHON TOP BRAND 2026"},"content":{"rendered":"\t\t
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Kip\u00ae Named SACHON TOP BRAND 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On the occasion of the award, Oliver Otten and Jonas Laukamp provide insights into the brand\u2019s development and direction.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Certificate presentation to Kip (Jonas Laukamp on the left, Oliver Otten on the right). Photo credit: Verlag W. Sachon<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tKip\u00ae<\/sup> was honored with the SACHON TOP BRANDS 2026 Award. During the award ceremony on July 22, 2026, at Kip in Bocholt, Oliver Otten and Jonas Laukamp spoke with the trade magazine MALER UND LACKIERERMEISTER about the brand\u2019s commitment to quality, its connection to the trade, and the importance of innovation. They also explained howKip\u00ae<\/sup> is responding to new demands in the painting and finishing trade and the role that strong manufacturer brands play in this context.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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MASTER PAINTER AND FINISHER: How would you personally describe your brand?<\/strong>Oliver Otten:<\/strong> Our slogan is \u201cKip stands for quality.\u201d OurKip\u00ae<\/sup> brand is closely tied to the trade and the market, giving painters and finishers the assurance that they\u2019re using the best quality, no matter which product they choose from our extensive range.Kip\u00ae<\/sup> is also highly specialized within its target audience, yet offers a broad product line. The brand offers the right solution for every challenge.Kip\u00ae<\/sup> therefore stands for quality and is a reliable partner for all challenges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our Kip\u00ae brand is closely tied to the trade and the market, giving painters and finishers the confidence that they are using the highest quality products.<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Oliver Otten<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Sales Manager<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Who invented the brand, and when?<\/strong>Jonas Laukamp:<\/strong> Kip GmbH was founded in 1969 by Fritz Kip in the Netherlands as a company specializing in painting supplies. It wasn\u2019t until later that we began to focus specifically on tape. Our long-time managing director, Gus Neleman, played a major role in the development of theKip\u00ae<\/sup> brand that we all know today. He recently celebrated his 40th anniversary with our company and has shaped theKip\u00ae<\/sup> brand over the years.<\/p>

What are your expectations for your brand?<\/strong>Laukamp:<\/strong>Kip\u00ae<\/sup> stands behind the quality of its products. This is our brand promise, and it also applies to our relationship with our retail partners. Here, too, we strive to be a reliable and long-term partner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What specific benefits does your brand offer the painting and finishing trade?<\/strong>Otten:<\/strong> Our high quality standards and our innovative strength. The trade regularly faces new challenges due to changes in construction and application methods. At the same time, the demands for efficient and error-free work are constantly rising. Here, we aim to offer solutions\u2014such as innovative products like WASHI-TEC\u00ae Multi-Tape or MASKING-TEC\u00ae Ultra Sharp\u2014that ensure reliability while saving time.<\/p>

In your opinion, what makes your brand so unique (and different from other market players)?<\/strong>Laukamp:<\/strong> OurKip\u00ae<\/sup> brand focuses on a very specific target audience: tradespeople. We center all our activities around this. Our products are not designed to serve as many industries and target groups as possible at the same time. They are intended to work as effectively as possible for our core customers: painters, finishers, and plasterers.<\/p>

How do you keep your brand fresh?<\/strong>Otten:<\/strong> We work on this challenge every day. To that end, we actively seek out contact with the next generation of painters and finishers. We collaborate closely with vocational schools and the national teams, and we\u2019re open to feedback from everyone we talk to. In addition to these forums, which tend to take place offline, we\u2019re very active on social media with our own content formats and influencers. We consider the latter, in particular, to be invaluable for obtaining honest and unfiltered feedback from the industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What kind of innovation\u2014and how much of it\u2014can the brand handle?<\/strong>Laukamp:<\/strong> Without naming specific brands, it\u2019s clear that we can look to the very large digital companies to see how important \u201crelevance\u201d and \u201cinnovation\u201d are. Even the best product won\u2019t sell unless it\u2019s backed by the right story and gets the right kind of attention. The biggest danger is resting on one\u2019s laurels. And we can certainly learn a lot from many positive examples without having to become a carbon copy of them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The greatest danger is resting on one's laurels.<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Jonas Laukamp<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Key Account Manager \u2022 Sales<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sustainability is still on everyone\u2019s lips. What does it mean to you personally?<\/strong>Otten:<\/strong> We\u2019re aware that our products can often only be used once. That\u2019s why sustainability is a highly relevant issue in production and in the choice of raw materials. Here, we try to use sustainable or recycled raw materials as much as possible, while ensuring it aligns with our other values.<\/p>

What role does our publication *MALER und LACKIERERMEISTER* play for you and your brands?<\/strong>Laukamp:<\/strong> For us, this publication serves as our voice within the industry. With its wide reach in the skilled trades as well as in retail, your publication offers us a relevant platform. It enables us to disseminate our message in a targeted manner within a trustworthy environment.<\/p>

Strong manufacturer brands ensure reliable quality and innovation. A strong manufacturer brand offers everyday products, but also stands out with specialized solutions when it really matters. Without established manufacturer brands, the market would lack a key driver for important aspects such as innovation and sustainability.<\/p>

In light of receiving the SACHON TOP BRANDS 2026 Award, what else is important to you?<\/strong>Otten:<\/strong> Thank you very much for the recognition and for the many years of excellent collaboration! (km)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Source: Published in the painting trade journal *MALER UND LACKIERMEISTER*, September 2026 issue.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Editor’s note:<\/strong> The “national teams” mentioned in the interview include, among others, the Maler Team Germany\u2014which is supported by Kip\u2014at WorldSkills 2026. WorldSkills is the World Skills Championship, where the best young skilled workers compete against each other every two years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Kip\u00ae is SACHON TOP BRAND 2026. In this interview, Oliver Otten and Jonas Laukamp discuss Kip\u00ae\u2019s commitment to quality, its connection to craftsmanship, and the importance of innovation for a strong brand.<\/p>\n","protected":false},"author":11,"featured_media":44397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158],"tags":[],"class_list":["post-44494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nKip\u00ae Named SACHON TOP BRAND 2026: An Interview About the Brand<\/title>\n<meta name=\"description\" content=\"Kip\u00ae is SACHON TOP BRAND 2026. 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